designers: Ann Ringstrand, Stefan Soderberg
HOPE spring/summer 08 at : hope-sthlm.com
Ann Ringstrand: ..."We're a bit like the Amish," says the creative director of the Nordic Design Award-winning Hope fashion label, and a former designer at Sweden's most successful clothing retailer, H&M. "Look back several hundred years and you'll see that Swedes were wearing very simple attire even compared to the people in the same economic class in France. We're understated, but we have a strong sense of trend and an appreciation for quality." northjersey.com