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Monday, August 18, 2008

the whole swarovski-encrusted everything thing.

i was all set to post my annoyance about how 2006-2008 marks the period of time when the world declared that encrusting everything it could get its hands on with Swarovski crystals was fabulous.

however, a simple google search for 'swarovski crystals' + 'ridiculous' produced hundreds of other people who have been monitoring the absurdity for some time. i am especially enamored with the tech people:

With This iPod I Thee Wed



Swarovski Disease Infects Blue Tooth




Gadget Of The Week: Ridiculous CrystalCON Swarovski-Encrusted XLR Connector
.

(i have absolutely no idea what an XLR Connector is.)




& here's an explanation of the marketing concept behind Swarovski-encrusted flash drives:

When Philips and Swarovski announced a partnership back in March, they proclaimed a goal of producing "a range of new and unique products that will take technology to a new, fashionable level for women." ... The final results would cater to upper-class women who needed useful products but remained fashion-conscious at the same time


"upper-class women who needed useful products but remained fashion-conscious at the same time"

brilliant.




there's also band-aids so that upper-class women can remain fashion-conscious when they get a cut, or when they are faking a cut for the sole purpose of wearing fashion-conscious band-aids because it is especially important to appear fashion-conscious when you are lying.