Monday, July 14, 2008

EST. 1920.


Eddie Bauer Teams Up With Mountain Climber
By Whitney Beckett

President and chief executive officer Neil Fiske is returning Eddie Bauer to its active outdoor roots.

As his first step, Fiske has recruited mountaineer Jim Whittaker, who in 1963 became the first American to reach the summit of Mount Everest, to consult with Eddie Bauer on marketing and product development, including a performance expedition line to launch in April.

The Seattle Times

Eddie Bauer looks to mountaineer Jim Whittaker for turnaround help
By Amy Martinez
The Seattle Times

Eddie Bauer is turning to legendary mountaineer Jim Whittaker to help remake it into a serious outdoor gear and apparel brand — and possibly put it on the comeback trail.

Whittaker, who in 1963 was the first American to reach the top of Mount Everest, has agreed to work exclusively with the Bellevue company on product design and marketing.