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Tuesday, July 15, 2008

skateboard + high fashion.



Comme de Garcons, yes. CDG guerrilla store concept, yes. CDG skateboard = no.

source: nylonmag.com

A high fashion skateboard is more than just a gorgeous toy.

Comme des Garcons has never followed the rules of the style world...This idea is ever-present in the label’s approach to retail. Known as ‘guerilla stores,’ the concept project opens shops in cities like Beirut, Warsaw, and Athens. One year later, CDG closes them.

Since February, Downtown L.A. has been graced with the U.S.’s first guerilla store, + 1 213, and to celebrate the arrival of the Fall/Winter collection, the label designed three skateboard decks immortalizing the boutique’s short existence.

Only available at the guerilla store in L.A., these decks might be worth a plane ticket to get them. But if you do manage to snag a cherished board before they disappear, do not think of using them; it would be sacrilege.


yes whatever you do, don't *use* the skateboard.